"Hillsborough County Public Schools and the Blogging Problem " - "American School Issues and Analysis" - From Florida to New York

Recently, one of the HCPS Board members used a local blog to put the world on notice. For fear I might provide false information, I will provide the original source:

Hillsborought[sic] School Board wants better PR:

"November 10, 2008
Hillsborought [sic]School Board wants better PR

The Hillsborough School Board is tired of getting bad press. It's time for a PR blitz.

Chairwoman Jennifer Faliero shared today plans to build an e-mail listserv, where parents can sign up to receive e-mails directly from the district on everything from transportation updates to the role of the School Board.

She said automated phone calls are in. Letters sent home are out. And stay tuned for exciting new programming for television about the positive things going on in Hillsborough schools.

'I'm tired of hearing what a bad job we're doing,' she said. 'We do a great job, and people need to have more access to what we're doing."

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"A little PR goes a long way." This new campaign is off and running, right out of HCPS.

From Cooperstown
Hillsborough County Public Schools and the Blogging Problem — Education for the Aughts - American School Issues and Analysis

Click on that link to read what he had to say - and here is who said it:

"
by Matthew K. Tabor on March 9, 2007

Matthew’s background includes work in higher education, executive recruiting, consulting and government.

He consults on graduate/professional school admissions, academic media and a broad range of communication issues.

He has experience with:

* College admissions consulting for undergraduate, graduate and law/medical/MBA programs
* Job search and executive placement
* Website design and utility
* Strategic alignment with blogging/websites and individual branding
* Elections/political campaigns

syndication

Education for the Aught’s content has been featured by the Chicago Sun Times, Reuters and other major websites. It is syndicated by Newstex and Blogburst.

Matthew is a member of the National Association of Scholars. He writes out of Cooperstown, New York."

To Miami:
University Of Miami Education Students: Hillsborough County Schools' Blog Problem is About Communication

Click on that link for a slightly different twist.


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In a sly, cost saving move, this Eastern Seaboard PR exposure came by using the same free media outlet as the one used to announce the PR campaign:

THe Gradebook: Comments vs. content

You gotta read the public comments, as those who are the ones that have the relationship.


It is of my humble opinion that the Alafia Debacle has started some crafty thinking mechanism deep in the engine rooms of the HCPS. The fact that the oil level may be a quart or two low may impede the engine performance.