The Wheels On The Bus Go Round and Round

In today's Tampa Tribune, we have this:

Parents Right To Be Upset Over District's Debacle With Bus Stops

As usual, read the comments.

Am I the only one that thinks that the District people think that the transportation department should be graded on effort, not, as the Tribune states, on "create(ing) a system that met their constituents' needs."?

Communication is a reciprocal relationship. I know that school systems are not businesses, but simply making a check mark that a missive was sent does not mean communication occurred. There is nothing more frustrating for the top dog person to be told "well, I handed out the flyer, I left a message on the phone, or I sent a note home with the kid". If the question is asked "did communication occur", and if no one knows the answer, the attempts fell short of their goal.

Salespeople know this well. They send the message, and then they follow it up with a personal connection. That is how salespeople make money. Like it or not, without true communication, school systems need true communication with parents and students.

Blame everyone you want, without real communication, systems fail.